The art of hustling my favorite art deal ever, the Eden Rock St. Barth’s. This deal is exactly how I describe a blessing in disguise. I am very often asked by those looking to grow their business, how I get my deals. The simple answer is, I am a hustler and I work super hard. With this one I believe that faith was involved as well.
To offer a brief background on the Eden Rock property and how I was introduced to them, I am first going to tell you a little bit about the luxury hotel. The Eden Rock St. Barth’s is part of a hospitality portfolio belonging to The Oetker Collection. This property group owns some of the most esteemed and most serious properties around the world, including perhaps my favorite hotel, The Bristol Hotel in Paris.
I was invited to an elite and exclusive, invitation only dinner, by my boyfriend at the time, an evening hosted by Carbone and The Oetker Collection. My schedule was slammed that week but I decided to attend because I knew that it would be a special evening and a good opportunity to network. Unfortunately, the night turned out not as I had hoped. My boyfriend and I got into an argument at the dinner and broke up as soon as we walked out the door. It was highly disappointing.
So, what was the blessing in disguise? Whenever I am upset, instead of sulking in my sorrows, I try and replace the sadness with a fierce sense of hustle. Nothing good comes out of focusing on the negative. The next morning, I managed to convince Fabrice, the general manager and a very busy man, to come to my studio in Long Island City. We got to know each other a bit, I introduced him briefly to my designs and during the conversation, I expressed to him that I was approaching my 30th birthday. If you know anything about me, Elizabeth Sutton, or my story, you know that my birthday is unfortunately riddled with sadness, as my assistant was tragically killed in my car leaving my birthday party, two years ago. That being said, I told Fabrice that I needed to bring the good vibes back to my birthday and that I would love to do so at The Eden Rock St. Barth’s. It goes without saying that their property is outside my very tight budget, so when it came to our collaboration, this opportunity was heavily a part of my negotiation.
The encounter with Fabrice was Basheret (meant to be). As Fabrice acquainted me with the Eden Rock brand, we knew my artwork was the perfect fit. Their exclusive brand represents art, fashion, family and relaxation. That being said, we immediately felt the same energy. He loved my designs, which was flattering in and of itself. I learned through our meeting that the hotel had just undergone a 60 million euro renovation, for a 37 room property, if you can imagine just how upscale the luxury resort is. My tile portfolio for Tilebar was one of his favorites, but it was too late to source as they had already completed that part of the renovation. After brainstorming ideas, we decided on what we would proceed with a collaboration. The first part was launching two limited edition clutch designs to be sold exclusively at the Eden Rock St. Barth’s Eden Boutique, where they carry only the very best and upscale brands such as Chloé, Zadig & Voltaire, Masscob, Alexander Wang and more – a premium limited edition size of only 100 pieces, each $715. Second, 16 of my artworks to be displayed throughout the property’s villas and thirdly, a solo show in March 2020, hosted just for me, by the Eden Rock team. To tell you how honored I truly am, the only other art program at the property this year is with the esteemed Gagosian Gallery. And now – Elizabeth Sutton.
As part of the collaboration, Rea and I flew to the Eden Rock St. Barth’s so that I could take photos and paint two custom commissions that will be displayed in my solo show. The experience was top notch from beginning to end. The villas are absolutely gorgeous, but most of all, the service and team, unparalleled. Fabrice and his team will never truly know how grateful I am that he came to my studio that day and for the opportunity he gave me. He helped turn what would have been a devastating evening into something so positive that I cannot even put into words. I am always shocked when huge brands give me such an opportunity. But I imagine my hustle, my energy, my passion, my work ethic and my talent are all part of that equation. Never in my wildest dreams could I have imagined, working with a property as admirable as the Eden Rock St. Barth’s just four years into my career. But here I am. What can I say regarding the Eden Rock team? Each and every one of their staff members is not only responsible, responsive and respectful, but they are full of kindness, fairness and good energy, a perfect combination of character for the grand opening.
Wishing the entire Eden Rock team a HUGE congratulations today on their reopening. The countdown to my 30th has officially begun!!!