businesswoman, business woman, Dasha Runic, The Social Formula, Serbian digital agency, digital agency, web development

POWER MONDAY: Dasha Runic – Founder of TSF

Welcome to the world of Dasha Runic, a young and motivated businesswoman, founder and director of The Social Formula, a fully running, digital marketing agency with HQ in Belgrade, Serbia. She manages my digital team and I can tell you firsthand, she is on top of everything. Also, Dasha happens to be Rea’s best friend from Serbia so it was a good starting point because it is hard giving over control of your life – every single important password – to a stranger. She is an example of a successful female entrepreneur with real advice on starting a new business.

OCCUPATION: Owner and founder of The Social Formula

1. Brief introduction about yourself – where are you from, what do you do, a unique thing about yourself that one wouldn’t expect.

Hello! I am Dasha, I am a businesswoman, I own a digital marketing agency in Belgrade, Serbia.

Our job is to make sure the online presence of our clients is on-point. This includes web design, website maintenance, social media management, content creation, online ad management, SEO and more.

Additionally, personally, I provide consulting services in brand management, digital marketing and strategies, overall.

A unique thing about me which really motivates me, that people do not know, is making small businesses grow into great brands. Providing advice on starting a new business, guiding companies along the way and seeing them prosper.

businesswoman, business woman, Dasha Runic, The Social Formula, Serbian digital agency, digital agency, web development

2. The top 3 most influential moments in your life that taught you valuable LIFE/BUSINESS lessons.

  • I did a year of traveling while working on random jobs. This helped me get to know myself better, meet people with different backgrounds and learn how to make a living, to become a businesswoman.
  • Love and invest in yourself, spend time acquainting with yourself.
  • Listen to people, find out if your idea – brand/service is well-accepted, whilst following your instincts. Finding a balance between the two is essential.

3. What stage is your business in?

The Social Formula is profitable, up and running since February 2016.The Social Formula, Serbian digital agency, digital agency, web development 4. What are your top 3 accomplishments in 2018?

  • In 2018 my business was chosen as the Serbian start-up of the year by The US State Department and The German Marshal Fund, YTILI program, among 69 other fellow entrepreneurs from Europe and Euro-Asia.
  • The Social Formula was accepted into the coolest Business Incubator and Co-working space in Belgrade – The Science Technology Park, so we were very happy and proud to move our offices there.
  • Learning to be grateful each day for all our achievements and lessons learned.
The Social Formula, Serbian digital agency, digital agency, web development
Technology Park, HQ of TSF Belgrade

 

5. What are your specific goals for 2019?

In 2019 we are going to:

  • Work more with the US market, as now most of our current clients are based in Europe and the Middle East.
  • We will do more SEO and e-commerce as the market requires this nowadays.
  • I will personally do more business consulting in digital marketing and strategies as a freelancer.

6. Greatest business advice.
You can recognize a future successful businesswoman by a spark she has in her eyes as she talks about her ideas. It’s called passion. Starting a new business is challenging but the final, positive outcome outweighs the initial challenge.

 7. Boss BITCH moment – when did you lose your shit and had to apologize to save face?

There is not a specific moment I would share, but it happened a few times, when people were rude or arrogant and misunderstood our willingness to meet all client expectations, taking for granted our kindness. I try my best not to be resentful. It is always destined to bring out bad energy again.

 8. How do you grow your business?

Word of mouth. I have to admit this is one of the things I am most proud of – as it means we are doing a good job and I am leading the team well as a good businesswoman. We also engage with agents who serve as our ambassadors in several countries. Starting a new business relationship is always a driver.

businesswoman, business woman, Dasha Runic, The Social Formula, Serbian digital agency, digital agency, web development

9. Family is complicated – who is your biggest ally?

My brother is my guardian angel.

10. What is your non-negotiable ‘me time’?

Sports and spending time with loved ones.

 11.
Favorite Movie: This is a difficult one but let’s say “The Fifth Element” – I love it since I was a child.
Favorite Color: Burgundy
Favorite Food:
I love fish, Asian food, and Serbian homemade dishes. Don’t even get me started on desserts.
Favorite City to Travel to:
Greece where I spent my student days.
Favorite Charity:
I think saving our planet should be priority for us all nowadays. Change.org has some interesting petitions I participated in.

12. Relationship Advice?
I don’t think advice works on this matter.

businesswoman, business woman, Dasha Runic, The Social Formula, Serbian digital agency, digital agency, web development

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